8 Things You Should Know Before Launching Your Website
January 20, 2023

A great website is essential for any business to succeed in today’s digital world. A great website gives customers the confidence and trust they need to make purchases and provides them with an easy way to find information and contact you. It also helps build your brand identity and establish credibility. Creating a user-friendly, visually appealing website optimized for search engines ensures you get the most out of your online presence. A great website will also help you reach a wider audience and increase conversions. You may even consider hiring a digital marketing agency to support your goals. Ultimately, customers are more likely to buy from businesses they trust, so make sure your website is something they can trust. 

This blog will discuss the top 8 things you should know before launching your website.

Let’s get started! 

Check Functionality 

Good websites should be user-friendly and provide an easy-to-use navigation system. This helps customers quickly find the necessary information and encourages them to explore other products/services. The design should also be visually pleasing, making it easier for customers to engage with the content.

Good website functionality can also help improve search engine rankings, as it will show that you have high-quality content and a well-structured website. This can lead to better visibility online and make customers more likely to return and purchase from your business. A good web design is crucial. Businesses can hire an agency specializing in digital marketing services, including web design and optimization.

Prepare for Unexpected Setbacks 

No website is immune to the unexpected; however, being prepared for the unforeseen can help reduce losses and minimize disruption. Planning to anticipate potential problems and protocols to address them are essential components of any effective web strategy.

First, it is essential to have a backup plan for your website. Regularly backing up all your website data and content is vital to safeguard against lost information or corruption caused by a virus, hacker, or power outage. An emergency plan outlining the steps to respond to any potential disaster can help ensure preparation for anything.

Install Google Analytics 

Google Analytics is a powerful tool that can provide invaluable insights into the performance of your website. You can track various metrics such as page views, unique visitors, and bounce rate. Moreover, it allows you to monitor user behavior to optimize your website’s content for better engagement and conversion. With its detailed reporting, you can also identify where visitors are coming from and what pages they visit most. This knowledge can tailor your website content to fit the needs of your users. Additionally, Google Analytics allows you to measure the success of any marketing campaign targeting a specific audience or goal. 

Optimize for SEO Techniques 

Optimizing your website for SEO is essential if you want to maximize visibility and traffic in search engine results. Search engine optimization (SEO) refers to optimizing your website’s content, structure, and code so that search engines can easily read and index. Doing this helps ensure that your website appears prominently in search engine results when users search for related keywords and topics.

Get a Backup Plan 

Having a backup plan for your website is essential. It ensures that your content and data are safe and can also help protect you from unexpected technical issues, malicious attacks, or human error. Without a backup plan, any of these things could result in the loss of valuable resources or even a complete site shutdown.


An excellent backup plan should involve regularly scheduled backups, preferably to an external storage device or service. This will allow you to restore website data in an emergency quickly. Additionally, it’s important to keep multiple versions of your site so that you can revert to a point before any problems arise.

Secure Your Website 

Securing your website is essential in keeping your site, data, and customers safe from malicious actors. By taking the time to implement proper security measures, you can ensure that your website remains secure and your users remain protected.

To set up security for your website, consider the following steps:

  1. Implement SSL Certificates: Installing an SSL certificate is one of the most important steps to ensure your site is secure. An SSL certificate ensures that all communication between a user’s web browser and your website is encrypted, thus protecting any sensitive data from being intercepted.
  2. Use Strong Passwords: Strong passwords are essential for protecting your website and its data. Encourage all users to use passwords with at least 8 characters, including a combination of upper- and lower-case letters, numbers, and symbols.
  3. Install Firewalls: Installing a firewall is another crucial step in securing your website. A firewall acts as a barrier between your website and the Internet, protecting it from malicious traffic.
  4. Backup Regularly: Creating regular backups of your data is a good practice that will help you recover quickly in the event of an attack or system failure. Make sure to store backups on a separate device and update them regularly.

Have Regular Maintenance of Your Website 

Regular maintenance is essential for many reasons. Not only does it ensure that your site runs smoothly and efficiently, but it also helps you keep up with the latest features and technology. Here are just a few benefits of regularly maintaining your website:

  1. Improved Security – Regular maintenance helps eliminate potential security vulnerabilities and keeps your website safe from hackers. You can also use maintenance to install critical security updates that will help protect your website from malicious attacks.
  2. Improved Performance – Regular maintenance helps keep your website running quickly and efficiently by addressing performance issues or bugs. This allows visitors to have a better experience when visiting your website.

Digital Marketing Experts by Your Side in Oklahoma City, OK!

Keagan Henson and his team are passionate about providing digital marketing support for businesses in Oklahoma. They focus on accelerating your growth and reaching your goals with sound SEO, web design, and digital marketing strategies. They will anticipate your needs and create a game plan for your success. With 12+ years in the business, Keagan Henson and his team have the knowledge and expertise to develop powerful marketing strategies to increase your revenue. Contact Keagan Henson for your reliable digital marketing company in Oklahoma. Let’s get started. 


The Role of Marketing Strategies in Revenue Operations

If you are a business owner in Oklahoma City, effective management is crucial for the success of your organization. One key aspect of this is utilizing marketing strategies, like the one used by a digital marketing company, to enhance your return on investment (ROI)...

read more

Outbound Sales Strategies for Revenue Operations

Are you a marketer based in Oklahoma City struggling to improve your revenue operations? Our blog will guide you through the process of implementing outbound sales strategies that will boost your business. We will also provide you with key information to measure your...

read more