All About Strategic Marketing Planning; A Simple Guide
November 23, 2022

The faster you travel in the wrong direction, the farther you travel in the wrong direction. That’s why focus is more important than speed. Understanding your business vision and your value proposition will enable you to guide your company toward successful goals.  

All businesses need a road map to guide efforts in one main direction. Successful companies know that strategic marketing is the key to accelerating growth and leading with excellence. 

Here’s everything you’ll learn in this guide: 

  • Understanding Strategic Marketing 
  • What are the Relevant Aspects of Strategic Marketing?
  • What are the Benefits of Strategic Marketing? 
  • Where to Find the Right People to Create a Game Plan 

Let’s get started!

Understanding Strategic Marketing 

Strategic marketing is a process businesses use to identify opportunities and plan how to reach their target market best. It considers the company’s strengths and weaknesses, as well as the needs and wants of its target market. 

Creating a strategic marketing plan requires research, analysis, and creative thinking. The key to strategic marketing is anticipating the consumer’s needs and effectively providing the right message for that specific market. Communicating your competitive advantage to your target market will show them why they should choose you over your competition. 

What Are The Relevant Aspects of Strategic Marketing?

Two relevant aspects of strategic marketing are environmental analysis and target market selection.

Environmental analysis includes understanding the macroeconomic factors that will affect your business and the competitive landscape within your industry. This information will help you make decisions about where to focus your marketing efforts and how to allocate your resources.

Target market selection is about choosing the groups of customers that you want to reach with your marketing campaigns. This involves segmenting your customer base and understanding their needs and motivations. Once you have a clear picture of your target markets, you can develop marketing strategies and tailored messages. Strategic marketing also has a golden rule, which is the 4P rule: 

  • Product: Creating a unique and desirable offering that meets the needs of your target market.
  • Pricing: Determining the right price for your product or service.
  • Place: Make sure your product or service is available where your target market can easily find it.
  • Promotion: Use various marketing communications tools.

What Are The Benefits Of Strategic Marketing?

Strategic marketing has many benefits, including

Increased sales: By understanding your target market and what they want, you can create a marketing plan that is more likely to result in increased sales.

Improved brand awareness: A well-executed marketing plan can help to improve brand awareness and recognition. This can lead to more customers and increased sales.

Increased customer loyalty: If your target market is happy with your products or services, they are likelier to be loyal customers. This can lead to repeat business and referrals.

Improved profitability: By increasing sales and reducing marketing costs, strategic marketing can enhance your company’s bottom line.

Find The Right People To Create A Game Plan For Your Business

Keagan Henson is the best digital marketing expert in Oklahoma City, OK, offering successful strategic marketing planning for your business. With 12+ years in the industry, Keagan has guided companies to move forward with strategic plans customized to fit their specific needs. 

Having a wingman by your side to support your growth can focus your attention and efforts toward a creative direction. Keagan Henson is your visionary strategic growth partner that will anticipate your needs and champion your success. Talk to a passionate and skilled digital marketing expert today.  


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