What’s Your Brand Differentiator? Create That Distinction From Your Competition
December 2, 2022

To be successful in business, you need to have a clear brand differentiator. Your differentiator sets you apart from the competition and helps you connect with your ideal audience. It can be something as simple as great customer service or products no one else can offer.

Whatever it is, you need to find new ways to market your uniqueness and get customers excited about doing business with you. This blog post will explore some ways to do just that. Keep reading to learn more about creating a brand distinction that customers will love!

Your Differentiator Could Be Anything

If you can find ways to make your brand stand out, you’ll be on your way to success. Remember that differentiation means innovation, so your brand differentiator could be many things, including:

  • A verbal differentiator through a promise.
  • A visual differentiator through an expression or an identifier.
  • An experiential differentiator in a way that’s tactile and interactive with your audience.
  • A combination of the above.

Today, companies use different points to enhance who they are to win over their audience and build value and leverage within their brands. And instead of detouring off of that, they’re continuing to hone that same message because they realize they’ve captured a target audience that resonates back with it.

Offer A Unique Product

Some businesses are going to look through product differentiation. If this is your goal, you want to make sure it’s known that the product you offer is different from those of your competitors. This means turning the volume up a little bit on how you’re portraying that differentiation.

Even though two products may feel similar to customers, it has to be clear that they’re incredibly different when looking under the hood. Either the science behind it, the packaging, or the process, customers should know a product was developed by your name.

Provide Your Customers With An Unparalleled Service

Another way can be the service you provide, which includes the approach to getting there, the credibility, and the authority in how that service is delivered. The expectation of the service is also essential, telling your customers, “we know you’re considering these two choices. Let us tell you why you should choose us to give you that reason.”

A defined ideology should illustrate why you do what you do. You have to build a trust component into your performance differentiator. Buyers need to know there’s trust and infrastructure behind your service, and they’ll be able to see the outcome because they know how it got there. 

Give Your Customers An Actual Relationship Or Connect With Them Through Price

Other businesses might choose the relational differentiator. Many customers crave an authentic and actual relationship with a company. There are many ways you can do that right now across communications and technology.

Last is price. It might simply be that you provide a better price or a higher quality at the same price. You need to ensure that even though you’re providing a higher quality, you’re still price-competitive. That’s a differentiator you need your audience to know as you promote.

Haven’t Found Your Differentiator? Hite Digital OKC Can Help

If you’re still unsure of your brand differentiator or how to market it, our team at Hite Digital OKC can help. We help businesses grow through digital marketing and branding. We’re passionate about helping people reach their goals, and we know that we can help you reach yours with a strategy that’s tailored to your business.

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